Best Media Info, News and Analysis on Indian Advertising, …
1 day ago · Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry
IPG launches Interact, an all-in-one data platform for integrated …
1 day ago · New Delhi: Interpublic Group announced Interact, an end-to-end framework that integrates data flow across the campaign lifecycle, from brand research and audience insights to creative ideation ...
Consumer durables TV ad volumes surge 11% in H1 of 2024 vs …
1 day ago · New Delhi: In the first half of 2024, ad volumes of the consumer durables/home appliances category on television witnessed a growth of 2.9 times compared to H1 of 2022 and 11% compared to Jan-Jun ...
Nestlé ramps up advertising investments in core brands in Q2: …
4 days ago · New Delhi: Nestlé India continues to prioritise its core brands by significantly increasing advertising and marketing investments in the last quarter.
Advertising Media News, Latest Advertising Stories From BMI
1 day ago · Best Media Info: Read all the Advertising Media Business Stories, In-Depth Analysis, Exclusive Interview, Expert Analysis, People Reaction and Comments, Most Read Viral Advertising Stories only on ...
82% Indian viewers engage with TV ads: Report - BMI
Jan 17, 2024 · The MiQ report reveals that TV viewing habits have become more fragmented globally, with average daily watch time across linear TV and OTT being 2 hours and 53 minutes, and watch time on streaming ...
Retail media ad spend to reach $153.3bn in 2024: WARC - BMI
Jun 5, 2024 · New Delhi: Retail media advertising spend is forecast to reach $153.3bn worldwide in 2024, according to WARC’s latest analysis. The continued growth is fuelled by advances in off-site targeting ...
India among top 3 favourable markets for established brands: …
Feb 5, 2024 · India among top 3 favourable markets for established brands: Report Bain & Company's latest analysis shows many established consumer product brands continue to achieve success
In-depth Media News, Latest In-depth Stories From BMI
Best Media Info: Read all the Radio Media Business Stories, In-Depth Analysis, Exclusive Interview, Expert Analysis, People Reaction and Comments, Most Read Viral Radio Stories only on Best Media ...
BARC India releases ratings for the news genre after 17 months
Mar 16, 2022 · BARC India has released the ratings for the news genre after 17 months. The ratings were released today for the period of Week 6 to Week 10 barring NDTV channels.