Apple CEO Tim Cook and COO Jeff Williams have headed out to China once again, including a visit to promote using the iPhone ...

Cook describes his morning routine. The first thing Tim Cook does when he wakes up is check his iPhone. Tim has long been ...

This week’s cover of WSJ Magazine is extremely minimalistic. That’s not surprising given that the main story is an in-depth ...

Tim Cook followed Steve Jobs’ now legendary return, and Apple’s doing better than anyone dreamed. Parag Agrawal followed Jack ...

Apple reportedly conducted internal studies showing Apple Intelligence is two years behind ChatGPT, but that may not matter.

In May, while unveiling the newest iPad at an Apple event, CEO Tim Cook wore a custom-made, one-of-a-kind pair of Nike ...

Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through ...

Apple CEO Tim Cook said he continues to apply Steve Jobs' leadership lessons, including hiring people that challenge him.

The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple ...

The CEO of the world’s most valuable company led two of the biggest product launches of his tenure this year—and believes ...

The Cupertino, California-based tech giant unveiled its AI initiative, Apple Intelligence, this past June. While OpenAI ...

A new iPad lineup wasn’t the only thing on Tim Cook’s mind when he introduced the tablets from Apple Inc.’s California ...