Starbucks' new CEO Brian Niccol faces the challenge of boosting confidence among investors and addressing the concerns of ...

The company reported preliminary results for its fourth quarter on Tuesday, showing a year-over-year drop in revenue for the ...

Starbucks has been under pressure for awhile. Following two quarters of consecutive declines in sales and a stock price that ...

CEO Brian Niccol, who joined Starbucks (SBUX) from Chipotle Mexican Grill Inc. (CMG) last month, said in a video presentation that the company had lost track of its identity as a coffee chain, and ...

AP Business Writer It’s been a disappointing start to Pumpkin Spice Latte season for Starbucks. The Seattle coffee giant on ...

CEO Niccol took over on Sept. 9 at a time when the coffee chain struggled with tackling weakness in two top markets, the US ...

Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad ...

Starbucks Corp has suspended its annual forecasts as new CEO Brian Niccol looks to turn around the coffee giant struggling to ...

Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...

A few months after joining Starbucks as its new CEO, Brian Niccol has brought his first Chipotle alum over to the new ...

Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

Starbucks has appointed Tressie Lieberman as its new global chief brand officer from 4 November 2024. Lieberman had worked ...