Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Rutgers basketball stars Ace Bailey and Dylan Harper have been wearing Nike sneakers all fall. Will the rest of the athletic ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

Nike will continue to design and manufacture NBA, WNBA and G League uniforms and on-court apparel through 2037.

As we prepare for tip off of the 2024-25 NBA season, we ranked the best signature basketball sneakers right now.

With the women's college basketball season on the horizon and a new 3-on-3 league starting, women's basketball is reaching ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

Nike (NKE) signs historic 12-year deal with NBA, WNBA and G League, solidifying their position as exclusive uniform and ...

Both the NBA and WNBA reportedly agreed to a 12-year contract extension with Nike that would keep the sneaker and apparel ...