Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

LeBron James appears to troll the Toronto Raptors in his latest shoe commercial for Nike by crushing a toy Raptor in a hydraulic press ...

Rutgers basketball stars Ace Bailey and Dylan Harper have been wearing Nike sneakers all fall. Will the rest of the athletic ...

Despite being passed over for Team USA at the 2024 Summer Olympics, Boston Celtics star Jaylen Brown isn't going to become a member of the Nike family ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

Adidas are making big moves and Liverpool will join Manchester United in signing a long-term deal with the sports brand ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Jaylen Brown called out Nike earlier this year after he wasn't selected to represent USA Basketball at the 2024 Olympics.

Nike Inc. has officially signed a historic 12-year global partnership agreement that extends its relationship with the NBA, ...

The University of Colorado's football team dominates, with quarterback Shedeur Sanders the top NIL earner in the country.

Kevin Durant explained how Michael Jordan put pressure on athletes with signature sneaker lines at a Nike event.