Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

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LeBron James appears to troll the Toronto Raptors in his latest shoe commercial for Nike by crushing a toy Raptor in a hydraulic press ...

"We have some dope shoes out there. You don't want your shoe to be just another one," Wilson said during a media event Monday ...

Entering his 22nd year in the NBA, LeBron James will be debuting a new pair of shoes that will “match James’ powerful and ...

Mayor Randall Woodfin at First String Launch Mayor Randall Woodfin spoke to Wenonah High School students at First String ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Although Bryant spent the entirety of his 20-year NBA career with the Los Angeles Lakers, things almost turned out ...

Nike LeBron 22, a shoe that embodies the power and agility of one of the greatest players, LeBron James, will be awaited by basketball fans and sneakerheads on November 1, 2024.

USC guard JuJu Watkins is already one of the biggest stars in women's basketball as she enters her sophomore season, and she ...

Suns exhibition at the Breslin Center, Michigan native Devin Booker gifted Michigan State basketball with custom Nike shoes.