Ahead of the new NBA season, sneaker brands have been busy launching new models and colorways for their top athlete endorsers ...

Buzelis joins Reebok's growing hoops roster alongside Angel Reese, Lexie Brown, and newly signed prospects Nate Ament and Dink Pate under the guidance of the brand's President of Basketball, Shaquille ...

For 2024, look out for potential discounts on newly launched items like the Nike Zoom Fly 6 or Alphafly Next% 3 running shoes ...

The American sporting giant is hoping to grab the attention of a generation of shoppers who have more choices than ever for ...

The footwear retailer’s deal includes a series of community events, in-store activations and more, while the apparel retailer’s pop-up store runs for two months.

The brand is not traditionally cool. Embiid, Randle, and others don’t care. The post Skechers Wasn’t Cool. Then NBA Stars ...

adidas Basketball has officially revealed the Dame 9 “Bucks” colorway, a nod to Damian Lillard’s latest team and a continuation of his popular signature shoe line. The colorway pays homage to the ...

Sabrina Ionescu hit a tiebreaking 3-pointer from 28 feet with 1 second left and Breanna Stewart scored 30 points to help the ...