Nike joins hands with Ja Morant to hit Halloween with their Nike Ja 2 "Nightmare" sneakers. These latest Halloween-themed shoes are anticipated to be released on October 25, 2024. Priced at USD 130, ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

As we prepare for tip off of the 2024-25 NBA season, we ranked the best signature basketball sneakers right now.

Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Rutgers basketball stars Ace Bailey and Dylan Harper have been wearing Nike sneakers all fall. Will the rest of the athletic department follow suit?

In a monumental announcement that has sent ripples through the sports world, the NBA and WNBA have sealed a groundbreaking 12 ...

Purdue men’s basketball talk with host Derek Schultz and GoldandBlack.com editor Brian Neubert on the heels of the Fan Day ...

In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you ...

Court Affirms Nike Will Pay Millions for Opponent's Legal Fees After 'Outrageous' Conduct ...

The Group Play schedule for the Emirates NBA Cup 2024 tips off on Tues., Nov. 12. Emirates NBA Cup: Group Play schedule unveiled The Group Play schedule for the Emirates NBA Cup 2024 tips off on ...

Jennifer Ford's Premium Goods and adidas will release a limited-edition PG X CAMPUS ‘00 sneaker to honor Houston car culture.