Jägermeister marketer on keeping spirits (and awareness) high as clubbing culture cools
Christian Stindt tells Tim Healey how the brand synonymous with good times in bars, clubs and pubs is responding to a more ...
Will WPP’s new app, Moral Me, be the ultimate test of our belief in AI?
The app will show how much trust people will put in AI and their willingness to integrate it into every aspect of their lives ...
With purpose and progress, advertising can break its cycle of rage
Adland seems trapped in a diminishing cycle that leaves many staff despondent and raging. Rani Patel explores how such an ...
AI intimacy: Why my closest relationship isn’t with a human
Technologist, serial founder, AI evangelist and author of Who the F*ck Am I? Danielle Dodoo opens up about her digital love ...
Did we forget the purpose of brand purpose?
Brand purpose or bandwagon purpose? Neverland’s Simon Massey distinguishes where some advertisers have gone wrong.
Ad of the Day: Drambuie wants to ‘reclaim the dinner party’ with chic spot
‘A Taste of the Unexpected’ by ad agency Lucky Generals introduces the brand’s take on the espresso martini. According to global brand ambassador Freddy May, Drambuie’s first global campaign is built ...
From clicks to connections: 3 things we learned from Microsoft’s Connect 2024 event
What are the rules of engagement for the year ahead? That was the question on leaders’ lips as they gathered for the Microsoft Advertising Connect event, hosted in The Drum Labs in the heart of ...
How to win friends and manipulate people
People will interpret the same information very differently depending on how it is presented. Research shows that consumers ...