Bangkok, Thailand – October 23, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now ...

New Delhi, India – October 21, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now ...

ESPN and ESPN2 each deliver monthly increases over 100% to help drive Disney.

In September, audiences in Mexico decreased their streaming usage by 1 point compared to the previous month, accounting for ...

Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to ...

Strategic planning and addressable advertising have become indispensable tools for marketers seeking to reach their target audiences with precision. Larry Allen, VP & GM of Addressable Enablement at ...

Nielsen collaborated with Climate Central, a policy-neutral non-profit climate science organization, to assess the presence of accurate and informative climate reporting in local media to engage ...

During June, streaming audiences in Mexico increased by 1.4 percentage points compared to the previous month, accounting for 19% of TV viewing time. In addition, Netflix increased by 1.1 share points.

媒体行业在实施先进的受众定位时面临诸多障碍。请听福克斯公司首席研究与分析官 Mainak Mazumdar 分享他对当前痛点的看法。 接触目标受众从未像现在这样复杂。当观众在电视、智能手机和平板 ...

L'industrie des médias est confrontée à plusieurs obstacles dans la mise en œuvre d'un ciblage avancé de l'audience. Mainak Mazumdar, directeur de la recherche et de l'analyse chez FOX, nous fait part ...

미디어 업계는 고급 오디언스 타겟팅을 구현하는 데 있어 몇 가지 장애물에 직면해 있습니다. FOX의 최고 연구 및 분석 책임자인 마이나크 마줌다르가 현재 직면한 문제점에 대한 생각을 ...

Jeśli istnieje wspólny wątek w wielkich historiach marketingowych z ostatnich kilku lat, to jest nim to, że zwycięstwa i porażki są mierzone w kategoriach wyników biznesowych, a nie wskaźników zużycia ...