Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

The Ferrero brand is promoting its cookie product with an in-person event and a podcast series that key into the popularity of book clubs.

California Pizza Kitchen has lined up a new roster of agencies following a competitive review, according to a press release. Iris was named agency of record for brand, creative and social. Blue Engine ...

Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.

The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

Canvs AI, the leading insights platform for analyzing unstructured feedback, today introduced Asa, the industry’s most ...

Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York.

Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant.

The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.

New features arrive ahead of the crucial Q4 shopping period and include an artificial intelligence-supported brief with key product considerations.

While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research.

Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.