Brand values play a pivotal role in the purchasing decisions of e.l.f.’s largely Gen Z audience. According to a recent report ...

On Breaking and Entering Media’s latest episode, Special U.S.’s Kelsey Hodgkin discusses the importance of being unique, memorable and focused on craft.

In its report to shareholders today, CEO Philippe Krakowsky said that IPG will be investing more in building out ...

Adidas’ Messi x Bad Bunny collab, Nike’s New York Liberty tribute and special pair of U by Kotex jeans.

Amazon DSP Ad Relevance uses AI and advanced modeling to deliver relevant ads for top brands like Unilever and PepsiCo, ...

Verizon and T-Mobile are pouring more marketing behind newly expanded rewards programs offering discounted and exclusive ...

“Bring the Nice” succeeds “Raised by Wolves,” a marketing theme the Timberwolves used for the past four seasons, meant to ...

Get to know the 16 standout marketing and advertising execs who will be honored in this year’s Leading Women Mexico program.

The Ad Age Emerging Tech Summit, to be held virtually on Nov. 12, culminates in an interactive session covering the most ...

Legal experts share tips for complying with rules taking effect in April aimed at making it easier for consumers to cancel ...

According to a 2023 Edelman study, 88% of adult consumers around the world say that trust is an important consideration when ...

On Oct. 23 at 12:30 p.m. ET, Ad Age will host a roundtable with members of Gen Z to hear what snacks they love, the restaurants they follow, how they shop for groceries, and what all of this means for ...