Starbucks’ latest financials sink shares, as CEO says it’s ‘harder to be a customer than it should be’
Shares of Starbucks fell on Tuesday after the coffee chain offered fresh signs of its struggle to bring back consumers, ...
Starbucks suspends forecasts, shares tumble as chain warns turnaround ‘will take time’
CEO Niccol took over on Sept. 9 at a time when the coffee chain struggled with tackling weakness in two top markets, the US ...
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Starbucks CEO says strategy must ‘fundamentally change’ after 7% Q4 sales decline
Brian Niccol emphasized improvements in product quality, employee experience, and service as Starbucks reports disappointing ...
Starbucks to streamline ‘overly complex’ menu, fix prices as sales dip
The company reported preliminary results for its fourth quarter on Tuesday, showing a year-over-year drop in revenue for the ...
Starbucks shares drop as preliminary Q4 results show declining sales in US, China
Starbucks posted preliminary Q4 results that shocked the Street on Tuesday afternoon. The company reported quarterly revenue ...
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Amid ongoing sales slide, Starbucks faces a ‘moment of truth’
Traffic fell 10% during the fourth quarter, according to preliminary earnings released Tuesday by the coffee shop giant.
Starbucks Suspends 2025 Guidance After Another Sales Slump (1)
Starbucks Corp. pulled guidance for 2025 after sales plunged for a third consecutive quarter, calling attention to the scope of the problems facing new Chief Executive Officer Brian Niccol.
Starbucks boss shakes up menu to win back customers
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