Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...

Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad ...

Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee ...

Starbucks' new CEO Brian Niccol faces the challenge of boosting confidence among investors and addressing the concerns of ...

CEO Niccol took over on Sept. 9 at a time when the coffee chain struggled with tackling weakness in two top markets, the US ...

The company reported preliminary results for its fourth quarter on Tuesday, showing a year-over-year drop in revenue for the ...

The Seattle coffee giant on Tuesday reported weaker-than-expected sales in its fiscal fourth quarter, which ended Sept. 29.

Brian Niccol emphasized improvements in product quality, employee experience, and service as Starbucks reports disappointing ...

Starbucks also suspended its full-year fiscal 2025 guidance, citing its transition to new CEO Brian Niccol and to allow time ...

Starbucks has been under pressure for awhile. Following two quarters of consecutive declines in sales and a stock price that ...