Starbucks baristas and customers have one message to new CEO: change!
Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee ...
Starbucks suspends forecasts, shares tumble as chain warns turnaround ‘will take time’
CEO Niccol took over on Sept. 9 at a time when the coffee chain struggled with tackling weakness in two top markets, the US ...
Starbucks hires former Chipotle exec amid plan to turn company around
Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...
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Weak Sales and Staffing Issues Hit Starbucks During Pumpkin Spice Launch
Seattle. Starbucks is off to a disappointing start this Pumpkin Spice Latte season. The Seattle-based coffee chain announced ...
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Amid ongoing sales slide, Starbucks faces a ‘moment of truth’
Traffic fell 10% during the fourth quarter, according to preliminary earnings released Tuesday by the coffee shop giant.
Starbucks shares drop as preliminary Q4 results show declining sales in US, China
Starbucks posted preliminary Q4 results that shocked the Street on Tuesday afternoon. The company reported quarterly revenue ...
Starbucks to streamline ‘overly complex’ menu, fix prices as sales dip
The company reported preliminary results for its fourth quarter on Tuesday, showing a year-over-year drop in revenue for the ...
Starbucks shares slide after coffee chain says sales fell again, suspends outlook
The company’s same-store sales slid for its third consecutive quarter, fueled by a 10% tumble in traffic to its North ...
Starbucks’ latest financials sink shares, as CEO says it’s ‘harder to be a customer than it should be’
Shares of Starbucks fell on Tuesday after the coffee chain offered fresh signs of its struggle to bring back consumers, ...
Starbucks just pre-released its sales figures, and they show its new CEO has an uphill struggle ahead
Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad ...