Adidas Basketball helped host the Indiana Hoosiers' midnight hoops event to tip off the new college basketball season.

Indiana alum Tricia Whitaker emceed the event, featuring performances by the IU Cheerleaders and RedSteppers, adding to the ...

NFL superstar Patrick Mahomes, who signed with Adidas before his rookie year in 2017, helped the German retailer land the Red ...

If the past weekend has reminded us of anything, it’s that when Rick Pitino sets foot in the Bluegrass State, the atmosphere ...

adidas Basketball has officially revealed the Dame 9 “Bucks” colorway, a nod to Damian Lillard’s latest team and a continuation of his popular signature shoe line. The colorway pays homage ...

When discussing basketball history, the conversation would be incomplete without noting the importance of Kareem Abdul-Jabbar. The Basketball Hall of Famer and Los Angeles Lakers legend was also ...

Today, adidas Basketball unveils the Dame 9 "Bucks" colorway – a continuation of Damian Lillard's success with his signature shoe line. The "Bucks" colorway is inspired by Dame's team and is ...

Luguentz Dort is a key player for the up-and-coming Oklahoma City Thunder with NBA title hopes. Here's a look at Luguentz ...

Jerry Lorenzo has more basketball sneakers under his Fear of God Adidas Athletics sub-label coming.

Adidas expects to sell its remaining Yeezy inventory at average cost, adding around €50m in sales, with no further contribution in the fourth quarter (Q4). Credit: Shutterstock. adidas has reported a ...

In this series, Hoosiers On SI examines where Indiana basketball stands against its Big Ten foes. Today, we look at how the ...