Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

The Boston Celtics, Los Angeles Lakers, and the rest of the NBA will continue to wear Nike as the two sides formally announced a new deal.

"We have some dope shoes out there. You don't want your shoe to be just another one," Wilson said during a media event Monday ...

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with ...

Birmingham, Ala., Oct. 22, 2024 (GLOBE NEWSWIRE) -- Hibbett, in partnership with Nike, unveiled their new philanthropic initiative, First String, with a $50,000 donation to Wenonah High School’s boys ...

Nike and the NBA have announced Nike will keep exclusive rights to manufacture uniforms, on-court apparel and fan apparel for ...

On Monday afternoon, the shoe giant announced a 12-season extension of its partnership with the two leagues, making Nike the ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

NBA and WNBA along with Nike announced in a press release that they will continue their partnership for another 12 seasons ...

After the launch of his own shoe company, '741', Jaylen Brown touched on the influence Kobe Bryant had on his entrepreneurial ...

Boston Celtics star Jaylen Brown cited Kobe Bryant as helping to inspire him to launch his "741" performance apparel brand. "A lot of the reason why I ...

The sneaker game has become a massive part of NBA culture, with fans eager to see what kicks their favorite players are ...