Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Rutgers basketball stars Ace Bailey and Dylan Harper have been wearing Nike sneakers all fall. Will the rest of the athletic ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Nike extends its partnership with the NBA, WNBA, and NBA G League for 12 more years. This deal includes designing and ...

Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

As we prepare for tip off of the 2024-25 NBA season, we ranked the best signature basketball sneakers right now.

Jaylen Brown called out Nike earlier this year after he wasn't selected to represent USA Basketball at the 2024 Olympics.

Nike has been a partner of the NBA since 1992, a marketing partner of the WNBA since 1997, and a G League partner since 2017.

Nike Inc. has officially signed a historic 12-year global partnership agreement that extends its relationship with the NBA, ...

The NBA and Women’s NBA announced a 12-year contract extension with global partner Nike Inc. through 2037 to provide uniforms ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

Nike and the NBA have announced Nike will keep exclusive rights to manufacture uniforms, on-court apparel and fan apparel for ...