Each year, First String donates funds to local basketball programs and selects one player from the boys and girls' teams to ...

"We have some dope shoes out there. You don't want your shoe to be just another one," Wilson said during a media event Monday ...

LeBron James appears to troll the Toronto Raptors in his latest shoe commercial for Nike by crushing a toy Raptor in a hydraulic press ...

Rutgers basketball stars Ace Bailey and Dylan Harper have been wearing Nike sneakers all fall. Will the rest of the athletic department follow suit?

Just in time for the best seasons of the year, basketball star Stephen Curry has released the newest pair of sneakers in his ...

The defending champion (yuck) Boston Celtics face New York, while Minnesota and Los Angeles clash out west.

Look out for the A Ma Maniére x Nike Air Max 95, Air Jordan 4 "Orchid," the second PAF x On collection and more to arrive as ...

Despite being passed over for Team USA at the 2024 Summer Olympics, Boston Celtics star Jaylen Brown isn't going to become a member of the Nike family ...

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Jaylen Brown called out Nike earlier this year after he wasn't selected to represent USA Basketball at the 2024 Olympics.

Birmingham, Ala., Oct. 22, 2024 (GLOBE NEWSWIRE) -- Hibbett, in partnership with Nike, unveiled their new philanthropic initiative, First String, with a $50,000 donation to Wenonah High School’s boys ...