Tim Cook, Apple’s CEO and Nike board member, has played a crucial advisory role in Nike’s leadership transitions and ...

Boston Celtics star Jaylen Brown cited Kobe Bryant as helping to inspire him to launch his "741" performance apparel brand. "A lot of the reason why I ...

After Amsterdam retailer Patta celebrated its 20th anniversary this year by bringing back the fan-favorite “Chlorophyll” Nike ...

In February 2021, Jordan Brand signed the up-and-coming Miami Heat center Bam Adebayo to a multi-year sneaker deal. Since then, Adebayo has made two NBA All-Star Games and multiple All-NBA teams and ...

After the launch of his own shoe company, '741', Jaylen Brown touched on the influence Kobe Bryant had on his entrepreneurial ...

Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through ...

The American sporting giant is hoping to grab the attention of a generation of shoppers who have more choices than ever for ...

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion.

The sneaker-maker’s new chief doesn’t have much ... Initially, it worked. In June 2021, the shares soared to a record high as Nike projected that its sales would surpass $50 billion for ...

In February 2021, Jordan Brand ... he was spotted wearing Nike Air Max casual sneakers. If Adebayo's time with Jordan Brand is over, the 27-year-old could easily find a new sneaker sponsor.

Nike is still the market leader in sneakers and sports apparel, but the market is becoming more and more crowded as new entrants like Hoka or On Running have aggressively released new products ...