The iconic black Nike shoes with gold have captivated sneaker enthusiasts for decades, embodying a seamless blend of style, ...

Nike joins hands with Ja Morant to hit Halloween with their Nike Ja 2 "Nightmare" sneakers. These latest Halloween-themed shoes are anticipated to be released on October 25, 2024. Priced at USD 130, ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

Memphis Grizzlies guard Ja Morant's second signature Nike sneaker is dropping in the "Nightmare" colorway for Halloween.

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion.

Nike will continue to design and manufacture NBA, WNBA and G League uniforms and on-court apparel through 2037.

We decode the history between the world of basketball and sneakers from the first Chuck Taylors to the monumental Air Jordans ...

The shoe giant gifted the soon-to-be HoF player two pairs of custom-made shoes ahead of his enshrinement. Nike gifted Carter a special edition of the Shox BB4, which was Carter's first Nike signature ...

Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and NBA G League,” Nike CEO Elliott Hill said.

Women's college basketball star JuJu Watkins extends her deal with the sportswear brand Nike, having first signed in 2022.

In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you ...