The rise of Taylor Swift, Billie Eilish, Lizzo, and Måneskin is a testament to how modern fandoms have evolved into valuable ...

Saatchi & Saatchi recorded the most new-business billings between January and September 2024, according to Campaign Red's ...

Papa Johns and Tabasco have tied up with Call of Duty for the launch of the video game's latest iteration, offering fans free ...

Dulcolax, the laxative brand from Sanofi, recently launched a campaign that makes going number two the number one priority.

StackAdapt has introduced a self-serve brand lift feature for its advertising platform, targeting marketers in the Asia ...

Interpublic Group (IPG) reported flat organic revenue change (excluding billable expenses) and has held R/GA and Huge for ...

Four shops made it into the top 20 independent media agency rankings for the first time this year, but Horizon Media ...

Yes, the customer journey has come to its end. And if you continue to believe in it, your brand may become a footnote in ...

Cash App released a new ad spot under its That’s Money brand campaign, this time starring rapper and singer Doechii. The latest spot builds on another spot from 2022, The Balcony, in which artist ...

Kleenex and FCB London have deployed a collection of scrunched-up out-of-home portraits of people suffering from colds and flu to promote the brand’s Easy Breathe menthol and eucalyptus-scented ...

Last night, the WNBA’s New York Liberty won its first championship in franchise history against the Minnesota Lynx. Nike was ...

Social activity for the campaign includes a “Mini Hash Brown Ancestry Service” on TikTok that traces the lineage of the Mini Hash Browns and helps users trace “their own hash brown ancestors”. It is ...