Nike and NBA Sign 12-Year Extension on Uniform Deal
Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion. The upcoming NBA season, which begins Tuesday night, marks the last season under the original deal.
Sneaker Fortress on MSN5h
Controversial Shoes That Shook Up The Sneaker IndustryControversial shoes and sneakers have played a big role in the sneaker game. There has been no shortage of cease and desist ...
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Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...
Nike is reigniting the Dunk line with an all-red Dragon Red colorway, set to launch in Spring 2025. Meanwhile, the Air Force ...
In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you ...
Featuring the 20th cohort of patient-designers who have crafted one-of-a-kind colorways that touch on their resilient ...
Despite being passed over for Team USA at the 2024 Summer Olympics, Boston Celtics star Jaylen Brown isn't going to become a member of the Nike family ...
The Boston Celtics are not suffering fools as they see them lightly. Head coach Joe Mazzulla has put the media on notice and ...
On Monday afternoon, the shoe giant announced a 12-season extension of its partnership with the two leagues, making Nike the ...
Entering his 22nd year in the NBA, LeBron James will be debuting a new pair of shoes that will “match James’ powerful and ...
The Wu-Tang Clan is a legendary hip-hop music group massively inspiring present-day youth and pop culture. It has partnered with Nike to release a sought-after Wu-Tang X Nike Dunk High sneakers.
Nike LeBron 22, a shoe that embodies the power and agility of one of the greatest players, LeBron James, will be awaited by ...
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