LVMH executive says it would be a mistake to offer more affordable products. Here’s why he’s right.
Guiony said the company shouldn’t offer “affordable product” because “the offer in luxury has been the key strength over the ...
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I think it would be a mistake,” said LVMH CFO Jean-Jacques Guiony during the company's earnings call this week.
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LVMH executive says it would be a mistake to offer more affordable products. Here’s why he’s right.
That was Jean-Jacques Guiony, chief financial officer of French luxury group LVMH FR:MC Moët Hennessy Louis Vuitton, rebutting the idea that the company should offer products at lower prices.