After learning that you can name group chats, Tim Cook chose the safest name possible
This week’s cover of WSJ Magazine is extremely minimalistic. That’s not surprising given that the main story is an in-depth interview with Tim Cook, the
Tim Cook Knows Apple Isn’t First in AI but Says ‘It’s About Being the Best’
Apple reportedly conducted internal studies showing Apple Intelligence is two years behind ChatGPT, but that may not matter.
Meet Tim Cook, Nike consigliere
Tim Cook followed Steve Jobs’ now legendary return, and Apple’s doing better than anyone dreamed. Parag Agrawal followed Jack Dorsey’s second tour at the company formerly known as Twitter, only to be digitally defenestrated by Elon Musk.
Tim Cook’s other job
In May, while unveiling the newest iPad at an Apple event, CEO Tim Cook wore a custom-made, one-of-a-kind pair of Nike sneakers whose decorative stitching
Apple CEO Tim Cook continues to kick it with Nike almost 20 years later
Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through some stormy weather.
3 things Apple's Tim Cook learned from working with Steve Jobs
Apple CEO Tim Cook said he continues to apply Steve Jobs' leadership lessons, including hiring people that challenge him.
Tim Cook’s side hustle as Nike board director just got tougher
Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!
Tim Cook on Why Apple’s Huge Bets Will Pay Off
The CEO of the world’s most valuable company led two of the biggest product launches of his tenure this year—and believes they will be as life-changing for the rest of us as they are for him.
Tim Cook tells how Steve Jobs recruited him to a rotting Apple
In 1998 when Steve Jobs recruited current CEO Tim Cook to Apple, the company was on the verge of bankruptcy. In this Wall Street Journal video interview below, Tim explains why he took a job there anyway.
Tim Cook Admits Truth About Vision Pro Following Lackluster Sales
The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple ...
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A day in the life of CEO Tim Cook: The hunt for Diet Mountain Dew
Cook describes his morning routine. The first thing Tim Cook does when he wakes up is check his iPhone. Tim has long been ...
Tim Cook Admits Vision Pro Isn’t a Mass-Market Product Following Lacklustre Sales
Tim Cook admitted that Apple's mixed-reality headset isn't a mass-market product due to its premium price tag of a whopping ...
Apple CEO Tim Cook Uses iPhone, Apple Watch 'Every Day,' Says Apple Intelligence Has 'Changed My Life'
Apple CEO Tim Cook uses several products from his company daily. While testing Apple Intelligence, Cook saw a key feature ...
Trump says Apple CEO Cook called him with concerns about EU penalties
Republican U.S. presidential candidate Donald Trump said he received a call from Apple CEO Tim Cook over concerns about the ...
Apple's chief people officer, who reports directly to Tim Cook, is leaving the company after less than 2 years
Carol Surface, Apple's chief people officer, is leaving the company after a short tenure. Her departure comes as other senior ...