Starbucks, Brian Niccol

Starbucks' early earnings show that new CEO Brian Niccol has his work cut out
Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad turnaround agenda next week.
Brewing Change: Starbucks' New Path Under CEO Brian Niccol
Starbucks' new CEO Brian Niccol faces the challenge of boosting confidence among investors and addressing the concerns of baristas and customers. Understaffing, pay, and customer issues weigh heavily,
Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back inflation-weary customers.
Starbucks CEO Brian Niccol is erasing one of his predecessor's more curious moves
The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those
Starbucks pulls annual forecasts amid turnaround under new CEO
Starbucks Corp said on Tuesday it was suspending its annual forecasts as new CEO Brian Niccol looks to turn around the coffee giant struggling to stem easing customer demand. Shares of the company were down about 6% in after-hours trading as coffee chain also expects to report a decline in quarterly sales and profit.
Starbucks suspends forecasts, shares tumble as chain warns turnaround ‘will take time’
Starbucks said Tuesday it was suspending its annual forecasts as new CEO Brian Niccol looks to turn around the coffee giant struggling to stem easing customer demand. Shares of the company were down about 6% in after-hours trading as the coffee chain also expects to report a decline in quarterly sales and profit.
Starbucks Baristas and Customers Have One Message to New CEO: Change!
(Reuters) - Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's ...
Starbucks hires former Chipotle exec amid plan to turn company around
Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...
Starbucks shares drop as preliminary Q4 results show declining sales in US, China
Starbucks also suspended its full-year fiscal 2025 guidance, citing its transition to new CEO Brian Niccol and to allow time ...
Restaurant Business6h
Amid ongoing sales slide, Starbucks faces a ‘moment of truth’
Traffic fell 10% during the fourth quarter, according to preliminary earnings released Tuesday by the coffee shop giant.
Starbucks shares slide after preliminary results show sales fell again
Starbucks on Tuesday posted preliminary quarterly results, which showed its sales fell again. The company’s preliminary net ...
Starbucks’ latest financials sink shares, as CEO says it’s ‘harder to be a customer than it should be’
Shares of Starbucks fell on Tuesday after the coffee chain offered fresh signs of its struggle to bring back consumers, ...
Starbucks Suspends 2025 Guidance After Another Sales Slump (1)
Starbucks Corp. pulled guidance for 2025 after sales plunged for a third consecutive quarter, calling attention to the scope of the problems facing new Chief Executive Officer Brian Niccol.
Starbucks just pre-released its sales figures, and they show its new CEO has an uphill struggle ahead
Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he plans to outline a broad ...