While for many in the industry it may seem that Apple has been slow, Cook remains unfazed. He highlighted that Apple has been developing AI under the label of Machine Learning for over a decade, focus

Apple CEO Tim Cook said he continues to apply Steve Jobs' leadership lessons, including hiring people that challenge him.

CEO Tim Cook doesn’t seem to be too worried about the iPhone maker’s late start on artificial intelligence. “Not first, but best,” Cook — and other executives — told the Wall Street Journal about Apple’s AI strategy in an interview published Sunday.